OVERVIEW
IdeaFactory started its operations in January 2011 and has become one of the preferred activation and events agencies in Cambodia.
Although the Agency is young in years, its senior staff, both local and expat, have a combined experience of more than 60 years in the business.
It is an activation and events specialist with a strong complement in ATL communications.
SERVICES
BRAND and COMMUNICATION STRATEGY
We provide a studied approach in mapping out our Client's brand's direction and communication campaign taking into consideration critical variable parameters and factors.
CREATIVE DESIGN and FINALISATION
We develop a consumer-relevant and creative communications campaign with the end goal of connecting with the consumers. We conceptualise the big idea and execute it to various communication vehicles.
BRAND ACTIVATION
We offer full services on activation projects from event conceptualisation, production and execution. Our event concepts take into account critical brand messaging and key agreed metrics.
We deliver various types of marketing activation - sampling, product trial, launch event, concerts, on-ground promotions, etc.
CONSUMER PROMOTIONS
We can help create the promo concept, mechanics to production and execution.
DIGITAL
We can design your company's profile in the digital space to create that needed impact and attention. Alas, we don't manage and host.
Social media platform is now an expected to connect with your market. We can help develop, operate and manage your Facebook community fan page in various permutations.
MEDIA
Applying the most updated media information, we recommend the most appropriate media to achieve media objectives. We also submit regular media reports as part of our media service.
PRODUCTION
We work with various supplier-partners to provide high-quality productions for our Client from broadcast and printed materials to branded premiums.
PILLARS
Sokha Chheng | Managing Director
Sokha brings more than 10 years of experience in marketing and advertising. He spent his earlier professional years in Unilever before moving to advertising to service blue-chip clients such as Samsung, Unilever, Canon, Nestle, among others.
As an entrepreneur, one of his key strengths is on being able to understand both sides of the business - the advertiser on one hand and agency on the other.
Frick L. Teung | Communication Strategy Director
Frick has been in communication for 20 years. His multi-disciplined background covers above-the-line and below-the-line, research, CRM and loyalty, shopper/ trade marketing. His experience covers numerous categories including telecommunications, healthcare (pharmaceuticals & nutritionals), FMCG, automobile, banking, real estate, food, travel and tourism, among others.
Originally from Manila, he has worked in Singapore and Laos. In Cambodia, he has handled brands such as ANZ Royal, Wing, Star-Cell, Hello among others.
Sotheary Hean| Client Service Director
Sotheary can be considered as an advertising thoroughbred - she jumped into advertising after earning her university degree. She has 8 years of experience servicing clients such as Unilever, Nokia, KFC, Samsung, Air Asia, Wing, ANZ Royal, among others.
Robert Pulido| Creative Director
Robert's career has spanned across interesting markets in Southeast Asia for about 20 years. He is now back in Phnom Penh, where he first worked more than 10 years ago, armed with his "lego box" of ideas from his work and travels across Indochina. He has received recognition from creative award bodies like Davey and The Communicator.
Sophorn Pok| Activation Director
Brown, as he' fondly called, leads the activation team. Whether it be a sampling event or a nationwide roadshow, he handles each and every event with colorful vigor. He has more than 10 years of experience on doing activation projects for brands such as Nestlé, Samsung, Hello, Dreamland concerts, Unilever, and many more.
ACTIVATION
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ADVERTISING
STRATEGY
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Connect With Us!
Mr. Sokha Chheng |Managing Director | HP: +855 078 888 288/ 16 888 190 |
E-mail: Sokha@idea-factory-ads.com
Ms Sotheary Hean | Client Service Director | HP: +855 17 888 180/ 69 63 8888 |
Email: Sotheary@idea-factory-ads.com
Office address: #65, Street 53BT, Sangkat Boueng Tumpun, Khan Meanchey, Phnom Penh, Cambodia
Tel No.: 023 6767 967